We are experts at telling your story to the right audience
at the right time through the following programs:
- Communication
Strategy
- Public
Relations
- Media
Relations
- Investor
Relations
- Community
Relations & Grassroots Campaigns
- Special
Events
- Trade
Shows
- Additional
Services
Communications Strategy
Goal: Create a powerful company story
that includes strategic positioning and messaging aimed at
getting you to “yes” with all your audiences.
To accomplish this, Promote Success pro-vides the following
services:
- Develop short-form and long-form of corporate story
- Rehearse and review presentations (videotaping recommended)
- Refine and practice “elevator speech”
- Develop and rehearse Tough Questions Q & A
- Media training with a focus on “bridging”
techniques
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Public Relations
Goal: Design and execute an on-going,
responsive program to develop and maintain relationships among
media and analysts, in addition to creating exposure that
establishes our client’s visibility, credibility and
image with target customers, suppliers and other stakeholders.
Promote Success’ PR services include:
- Company and product launches
- Position executives as industry authorities and credible
experts
- Generate national, regional and local interest in our
clients’ services, products and people
The aim of our programs is to promote clients using a variety
of public relations strategies and activities to inform, motivate
and persuade target audiences.
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Media Relations
Goal: Create an innovative media relations
program that supports and enhances our client’s market
positions, portrays company executives and spokespersons as
credible and respected authorities, and secures understanding
and support from partners, customers, prospects and other
key audiences.
It is essential that the agency representing you to the press
and public has a thorough understanding of the company, its
business plan, and its products or services. We understand
business. And we have the experience and relationships with
the working press to execute a successful media relations
program to:
- Create and maintain general knowledge and awareness of
our clients
- Position clients as innovative market leaders
- Inform customers and prospects of current and planned
products and services
- Establish our clients as experts and credible spokespersons
among key media
- Extend relationships with influential reporters, editors,
producers, columnists, freelancers and respected authorities,
sources and analysts in the client’s industry
- Develop story ideas and leads, prepare and distribute
a regular flow of news releases
- Produce all media kit components and content
- Prepare company fact sheets, biographies, backgrounders
and support material
- Research and prepare editorial calendar of opportunities
in trade, mass and corporate media outlets
- Secure and support interviews of key company officials
by reporters and editors, including background sessions
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Investor Relations
Goal: Identify, target, establish and
nurture on-going relationships with key analysts who specialize
in our clients’ industries.
Pre-IPO Services
We offer a full range of investor relations and financial
public relations activities for a soon-to-be public company,
before, during and after the initial public offering. During
this strategic period, management wants to concentrate on
raising awareness on Wall Street and to seek fair evaluation
of its upcoming issue. After the IPO, our program focuses
on improving its daily trade volume, continuing recognition
in its markets and identifying and shaping the company’s
shareholder mix. Every element is designed to meet Securities
and Exchange Commission disclosure regulations, particularly
the Fair Disclosure requirements.
Our clients are reminded that continuity in communications
activities is critical to establishing a long-term professional
IR program that will generate both visibility and credibility
for the company in the investment community. Promote Success
adheres to all "quiet-period" requirements, should
those timeframes emerge.
Public Company Services
Typically, underwriters will handle the due-diligence meetings
for our clients before an IPO. However, we recommend regular
analyst presentations or investment conference appearances
after the IPO.
- Strategic discussions and counseling
- Quarterly reports
- Timely disclosures
- Security analyst (group) meetings and retail broker presentations
- Annual shareholder meetings
- Official listings
- Shareholder list analysis
- NAIC regional meetings
- Quarterly analyst and shareholder teleconferences or
major announcements
- Cybercast programs
- Ongoing editorial program with financial media
- Daily online monitoring
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Community Relations & Grassroots Campaigns
Goal: Reach customers and opinion leaders
in the communities you serve, to build loyalty to your company,
to achieve a local business objective, increase company awareness,
or to support a political or regulatory initiative or economic
development project. We help create relationships and communicate
your message to the people who matter.
We know how to get things done at the city and neighborhood
level. Not only have we helped candidates with political campaigns
and been trusted advisors on public affairs matters, but one
of our team members served two terms on the Dallas City Council.
This kind of experience means our clients have better understanding
of how governments work and access to the people who make
things happen in their market.
We help developers gain neighborhood support for new real
estate projects or other companies resolve contentious public
issues. We help corporations give back to their communities
through foundations and other charitable programs. We help
our clients create meaningful relationships with community
and cultural organizations, schools, senior homes and clubs.
In short, we help our clients navigate tricky local waters
to maximize their impact on the neighborhoods – and
neighbors – they serve.
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Special Events
Goal: Develop and manage special events
that reinforce the client’s brand image, build stronger
relationships and increase company awareness. Our objective
is to orchestrate special events that are memorable, meet
client expectations and deliver results within budget.
Promote Success’ special event process includes these
steps:
Plan
We are paid to be proactive, to document all discussions,
allocate responsibilities, follow up on action dates, and
see that things get done right and right on time. We drive
the complete planning process to ensure quality, professionalism
and financial management.
Promote
We produce attractive promotional materials and promote
events to help attract the desired attendees.
Manage
We provide onsite management to ensure a seamless transition
from plan to implementation, making sure that the attendees
are well taken care of and the client can enjoy the event.
Financial Control
We produce budgets and ongoing financial reports to ensure
the responsible event financing. And finally, we bring all
finances and administration together quickly and accurately.
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Trade Shows
Goal: Provide a turnkey solution for
trade show development and management, eliminating the hassle
of clients having to deal with numerous suppliers. Promote
Success acts as the conductor, bringing order to the variety
of services and suppliers, and being the conduit between the
client and subcontractors.
Promote Success can:
- Recommend portable or permanent booth options
- Manage arrangements with exhibition vendors to ensure
smooth operations
- Arrange hotel and transportation accommodations
- Manage exhibit shipping, setup and teardown
- Create brand image by designing and producing booth graphics
consistent with collateral
- Source promotional items that reinforce image and brand
- Provide onsite management
- Create and manage booth schedule to ensure that everything
runs smoothly
- Plan and conduct onsite media relations
- Staff the booth to facilitate media and customer interviews
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Additional Services
Promote Success offers a variety of other services for our
clients through our team and an extensive network of strategic
partners:
- Press and analyst tours
- Social network development
- Video production
- Advertising campaigns
- Direct mail campaigns
- Lead generation programs
- Presentations
- Training material
- White papers
- Contributed articles
- Meeting planning
- Annual reports
- Newsletters
- Book
development, production & publicity
- Market research
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