Promote Success

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Creative thinking and design help build strong brands that last. Let our team of marketing experts show off your company to its best advantage.

   - Social Network Development
   - Web Content
   - Online Marketing Campaigns
   - Search Engine Optimization
   - Collateral Materials

Social Networks

Goal: Build a community of like-minded individuals around your vision

All the buzz around “Web 2.0” and social networks has a lot of corporations excited…and confused. We’ve helped build, launch and promote social networks and can bring to the table fresh intelligence from the virtual front.

We can help you decide if it makes more sense to build your own social network or piggyback on someone else’s. We can bring in specialists in social network design and development who have done it over and over again so your social network can be up quickly and will be scalable to millions of members if desired.

Most importantly, we will help make sure that your vision – and the conversation you want to have with your community – becomes a reality.

Here are our services related to social networks:

Fill out concept with your team
Determine functional requirements
Work with web team to develop all site content – from acknowledgement emails to FAQs to flash presentations
Pre-seed site
Develop and execute site promotion strategy including online advertising, PR, buzz agents, bloggers and more

Web Content

Goal: To take your website beyond a digital brochure to an interactive and engaging conversation with your customers, partners, shareholders and employees.

More and more, your Web presence is the first impression potential customers have of your company. Whether your existing site needs refinement, or you are in need of a new website, Promote Success can help create a site that fits your company’s strategy and deliver the results you need to fly higher.

We begin our development process by first understanding how your website fits into your business and marketing objectives. We also take a close look at your customers to ensure that their experience is positive, providing them the incentives to return to your site.

We can provide turnkey services or leverage your in-house Web support team to implement our designs and strategies and to keep the website fresh and updated.

To accomplish this, Promote Success provides the following website services in-house and with our strategic partners:

Web Design
Copywriting
Flash
Video
Photography
Intranets
Extranets
Social Network Development
Online Press Rooms
Search Engine Optimization
Website Usability Testing
Online Customer Research
e-Commerce

Online Marketing Campaigns

Goal: Generate Internet buzz about your company and products that turn into sales.

There’s almost as many options for online marketing as there are people on the Internet today. We help you choose campaigns that make sense for your products and services. Elements of these campaigns might include:

Garnering support from key industry analyst firms
Working with top social network bloggers and influencers
Viral campaigns using videos, games, and more
Contests and incentives
Podcasts, teleseminars, Vlogs and other intellectual property distribution tools
Email campaigns
Newsletters
Buzz agents and paid bloggers
Search engine and other online advertising
Posted articles and press releases
Online press rooms and sales kits
Search engine optimization

Search Engine Optimization

Goal: Move your company to the top of search engine results.

We believe that all the press materials and attention we create or generate for you should be leveraged throughout the Internet and we have a tool that helps us do that. More importantly, that tool helps raise your company in the search engines – and keep it there.

We work with you to determine what search terms are most meaningful to your business and develop a plan of action to get you high on those lists. Our tool helps automate the task of optimizing your content – from press releases to case studies to executive bios to reports and more – and is so easy to use, your internal team could manage your company’s search engine efforts if desired.

Our search engine optimization services include:

Consult on best search terms
Development of search engine strategy
Integrate meta tags and links into online company materials
Optimization
Measurement of progress, clicks, etc.
Continuous creation of new content (as needed) to keep your company high on the lists
Access to our optimization tool

Collateral Materials

Goal: Create materials that visually represent your strategic messages and corporate identity in a unique and visually exciting way.

To accomplish this, Promote Success and its partners provide the following services:

Corporate Identities
Brochures
Sales/Product Sheets
Case Studies
Print Ads
Photography
Video
Illustrations
Packaging
Direct Mail
Newsletters
Multimedia



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