Creative thinking and design help build strong brands that
last. Let our team of marketing experts show off your company
to its best advantage.
Goal: Build a community of like-minded
individuals around your vision
All the buzz around “Web 2.0” and social networks
has a lot of corporations excited…and confused. We’ve
helped build, launch and promote social networks and can bring
to the table fresh intelligence from the virtual front.
We can help you decide if it makes more sense to build your
own social network or piggyback on someone else’s. We
can bring in specialists in social network design and development
who have done it over and over again so your social network
can be up quickly and will be scalable to millions of members
Most importantly, we will help make sure that your vision
– and the conversation you want to have with your community
– becomes a reality.
Here are our services related to social networks:
- Fill out concept with your team
- Determine functional requirements
- Work with web team to develop all site content –
from acknowledgement emails to FAQs to flash presentations
- Pre-seed site
- Develop and execute site promotion strategy including
online advertising, PR, buzz agents, bloggers and more
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Goal: To take your website beyond a
digital brochure to an interactive and engaging conversation
with your customers, partners, shareholders and employees.
More and more, your Web presence is the first impression
potential customers have of your company. Whether your existing
site needs refinement, or you are in need of a new website,
Promote Success can help create a site that fits your company’s
strategy and deliver the results you need to fly higher.
We begin our development process by first understanding how
your website fits into your business and marketing objectives.
We also take a close look at your customers to ensure that
their experience is positive, providing them the incentives
to return to your site.
We can provide turnkey services or leverage your in-house
Web support team to implement our designs and strategies and
to keep the website fresh and updated.
To accomplish this, Promote Success provides the following
website services in-house and with our strategic partners:
- Web Design
- Social Network Development
- Online Press Rooms
- Search Engine Optimization
- Website Usability Testing
- Online Customer Research
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Online Marketing Campaigns
Goal: Generate Internet buzz about your
company and products that turn into sales.
There’s almost as many options for online marketing
as there are people on the Internet today. We help you choose
campaigns that make sense for your products and services.
Elements of these campaigns might include:
- Garnering support from key industry analyst firms
- Working with top social network bloggers and influencers
- Viral campaigns using videos, games, and more
- Contests and incentives
- Podcasts, teleseminars, Vlogs and other intellectual
property distribution tools
- Email campaigns
- Buzz agents and paid bloggers
- Search engine and other online advertising
- Posted articles and press releases
- Online press rooms and sales kits
- Search engine optimization
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Search Engine Optimization
Goal: Move your company to the top of
search engine results.
We believe that all the press materials and attention we
create or generate for you should be leveraged throughout
the Internet and we have a tool that helps us do that. More
importantly, that tool helps raise your company in the search
engines – and keep it there.
We work with you to determine what search terms are most
meaningful to your business and develop a plan of action to
get you high on those lists. Our tool helps automate the task
of optimizing your content – from press releases to
case studies to executive bios to reports and more –
and is so easy to use, your internal team could manage your
company’s search engine efforts if desired.
Our search engine optimization services include:
- Consult on best search terms
- Development of search engine strategy
- Integrate meta tags and links into online company materials
- Measurement of progress, clicks, etc.
- Continuous creation of new content (as needed) to keep
your company high on the lists
- Access to our optimization tool
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Goal: Create materials that visually
represent your strategic messages and corporate identity in
a unique and visually exciting way.
To accomplish this, Promote Success and its partners provide
the following services:
- Corporate Identities
- Sales/Product Sheets
- Case Studies
- Print Ads
- Direct Mail
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