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When you’ve been doing this as long as we have, the astonishing can look pretty effortless. Our team of communications professionals is accustomed to lifting our clients above the crowd in many diverse industries.

We have public, media, crisis and investor relations experience in technology, telecommunications, finance, real estate, retail and consumer package goods, healthcare, aviation, architecture, construction, legal, oil and gas and publishing industries. Our experience enables us to deliver forward-thinking strategies and measurable results – consistently.

Cynthia Stine
President & Founder

Cynthia has 19 years of strategic consulting, public relations and marketing, business development and communications experience that has included launching dozens of companies and bringing literally hundreds of products to market in such diverse industries as high technology, telecommunications, retail, consumer goods, energy, healthcare and financial services. She has worked with both public and private companies and helped several venture-funded companies achieve successful IPOs through strategic communications.

Craig McDaniel, APR
Senior Vice President

Craig has built a 29-year journalism and public relations career and has helped corporations, nonprofits and government agencies achieve their business and service goals. A former U.S. Air Force public affairs officer, he also has managed agency account teams with clients in hospitality, healthcare, finance, architecture, construction, real estate, technology, luxury retail and wholesale distribution. Cool in a crisis, he has handled communications responsibilities during natural disasters, hostile business events, humanitarian relief, air crashes, fatal workplace accidents and the aftermath of the Space Shuttle Challenger explosion. In addition, he was an editor at the Dallas Times Herald and other newspapers, public affairs advisor at the Canadian Consulate General in Dallas, marketing communications director at Young Presidents’ Organization and served for two terms on the Dallas City Council.

Shirley Birch
Office Manager

Shirley brings over 20 years of administrative, legal assistant and business management experience to the team. She has worked for such diverse organizations as the Texas Attorney General’s office, Zale Corporation, XO Commmunications and Occidental Chemical Corporation. At Promote Success she manages finances and operations and provides administrative support to the president.

Veronica Perez-Thomison

Veronica has managed strategic public relations campaigns for companies in the high-tech, healthcare, manufacturing and service industries for more than 15 years. During this time, she has worked with well-known companies like Samsung Telecommunications, Nortel Networks and Dale Carnegie Training, as well as numerous start-up operations. A native Spanish speaker, she has managed marketing and public relations campaigns in the U.S., Latin America and Canada.

Lesley Hensell

Lesley specializes in public relations for high tech, aerospace, telecommunications, real estate, advertising, marketing, retail and hospitality industries. A reporter for the Dallas Business Journal, The Dallas Morning News, Realtytimes.com, she still writes for these and other publications on a freelance basis. She has also worked for such PR agencies as Travis, Wolff & Company, BSMG Worldwide, Transsynergy and PRTek. She’s launched many products and companies (private and public), including a large initiative on behalf of Unisys. Lesley works with major national and local TV and print media as well as trade magazines.

Candace Talmadge

Candace has more than 27 years of journalism and public relations experience in finance, technology, telecommunications, IT, outsourcing, commercial real estate, oil and gas, and healthcare industries. With many years in the newsroom, Candace speaks the language of the reporter and editor. She knows their needs and quirks. She also knows how to assess her clients' business or professional activities to glean the kinds of information and topics most likely to be considered newsworthy. She also has published non-fiction books and a series of novels.

Melody Townsel

In her 20-year career, Melody has worked for some of the world’s leading public relations agencies, including Alexander Ogilvy, Burson-Marsteller, Weber Shandwick and Young & Rubicam. She is a former journalist at the Asian Wall Street Journal, The Economist and The Dallas Morning News. She has a proven track record in marketing communications, advertising, corporate branding and rebranding; technology communications; editorial services; corporate and product launches; government relations and public affairs; corporate communications and financial media relations; internal communications, training programs and change management; crisis management and international communications. At The Economist she produced a series of co-branded books with a major chemical company that was distributed in Asia. Melody is fluent in Russian, and proficient in Mandarin and Portuguese.

Joyce McKee

A market research specialist, Joyce has spent more than 25 years helping corporations understand their customers and build stronger relationships with them -- no matter where they are. She helps companies maximize their marketing dollars at trade shows and other business-development activities. A frequent speaker at national and international conferences, she has shared her expertise at nearly 100 venues on topics such as direct mail, marketing strategies, trade shows, ROI measurement, and lead generation and management. She has also contributed to more than 80 articles on marketing management issues.

Peggy Villines

With two decades of media relations and publicity experience, Peggy has deftly represented a wide variety of corporate, film and entertainment clients. She represented Monica Dodi as CEO at AOL Entertainment Asylum and then later when Dodi was a venture capitalist with Softbank. Other clients have included Ellen DeGeneres, Tom Berenger and Boyd Kestner to name a few. She particularly excels in garnering publicity for special events. Peggy reported to Roy and Patty Disney for seven years while managing national and international publicity events for The American Ireland Fund, a charitable organization with operations in 11 countries. Other clients included Enature.com, the California Science Center, The Palm Springs International Film Festival, Discovery Pictures, The History Channel and IMAX Corporation.

Lisa Taylor

Lisa Taylor specializes in publicity and marketing for the arts and non-profit organizations. Formerly assistant editor of the Dallas Times Herald’s “Datebook” for six years, Taylor’s clients have included the Dallas Museum of Art's “Arts & Letters Live” literary series, for which she was the Literary Café© producer. She was the tour producer and the marketing director for DNA Productions (the creator of the Academy-Award nominated "Jimmy Neutron" film), and has represented the Festival of Independent Theatres, The Crow Collection of Asian Art, Dallas Theater Center, Undermain Theatre, Pan American Art Gallery, the dance department of Booker T. Washington High School for the Performing Arts and Sciences, and The Dallas Architecture Forum.


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